Ethical Promotion Rules

Promotion rules, promotional material and boundaries with physicians.

FreeWhatsApp2 min a day33 activities

What’s inside

  • Foundations of ethical promotion
  • Promotional material and the right message
  • Boundaries with physicians
  • Scientific events, samples and paid services
  • Grey areas and the right channel

Sample question

What is the main purpose of pharmaceutical promotion?      
To support rational use for the patient's benefit by giving physicians accurate, balanced informationTo increase the number of prescriptions at any costTo build personal friendships with physicians and keep competitors out

Questions arrive on WhatsApp like this and are answered with one tap.

How it works

  1. 1Start the programLeave your name and number; the first question reaches your WhatsApp within seconds.
  2. 2Two minutes a dayShort, interactive questions: fill in the blank, ordering, matching and more.
  3. 3Points and rankingEvery correct answer earns points, and the team ranking keeps people coming back.

What the manager sees

Once the program runs for your team, the dashboard shows who takes part, which topics are answered correctly and where people struggle most, so knowledge gaps surface before they turn into lost sales or complaints.

This program can be part of your annual training plan

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